Online marketing constantly evolves, offering you new ways to attract your target audience and convert them into sales and revenue.
While you will find search engine optimisation and e-mail marketing continues to make results, new trends can’t be ignored. Allow me to share four that you have to focus on this coming year — this is where you will find a large percentage of consumer attention.
Influencer marketing can provide the highest return when stacked against other types of internet marketing, this is why I founded a second agency that focuses solely on influencer marketing. Some brands have built multi-million dollar companies using influencer marketing exclusively.
The cost has gone over the top during the last couple years to secure the assistance of highly desirable social influencers. And not every brand are able to afford to pay a Kardashian in excess of six-figures for the social plug. This is one reason that micro-influencers are getting to be ever more popular — that plus they work well.
Finding micro-influencers with smaller followings that align together with your brand can deliver amazing results. They can be less expensive that this big names along with their engagement is genuine. We have managed to examine plenty of data through my agency and multiple micro-influencers always outperform a single big name post. Instead of seeking to hit a property run and striking out, hit singles and doubles. In the end, you may experience a lot better results.
2. Live video
Some early adapters dabbled with live video streaming this past year, but this is actually the year it’s gonna become component of everyone’s internet marketing strategy. Platforms like Facebook Live and Instagram Live Video allow you to reach your subscriber base in a way that’s very personal and raw.
There are no fancy video edits — your audience gets to take a peek inside and see the actual you. There are numerous approaches to take advantage of this to create buzz. Broadcasting from special events, in-store sales, etc. The chance is truly endless, particularly for personal branding.
It’s likely to take a little testing and tweaking to determine what live approach your audience will best react to. Start testing now before the competitors masters live video — don’t get left at nighttime.
Related: The Top 9 Social Media Strategists to view In 2017
3. Paid social media
The organic reach brands experienced in the early days of Facebook and Instagram is over, and this should actually be no real surprise. These social networking sites make their money via advertisements — if you wish to make use of their reach and audience you have to break out the wallet. Pay to try out, baby!
I really like when companies complain for me about diminishing organic reaches. Social networks are businesses — they exist to generate income — piles of this.
I would suggest starting small and learning the intricacies, before dumping large sums of income into paid social media marketing promotion. Facebook ads, for instance, can deliver incredible reach with a very low cost, for those who have your campaign properly optimized. Normally it takes time for you to master Facebook ads — and there is absolutely no better education than jumping in and learning through hands-on experience.
Related: 6 Tools To Turbocharge Your Articles Marketing in 2017
4. AI (Artificial Intelligence) chat bots
Investment in artificial intelligence is predicted to triple in 2017 as outlined by Forrester research.
Brands are tapping into the chance of machine learning, with Facebook leading the way using the roll-out of news feed ads that open straight into Messenger chats and hybrid products including Google Allo, an intelligent messaging app by having an integrated AI assistant.
This gives you the cabability to move from mass targeting to one-to-one conversations. Imagine having the capability to begin a conversation by using a potential consumer as opposed to have them 75dexlpky to your website and hope they submit a form or make a purchase? There may be a lot potential here and it’s brand-new — you will get a huge advantage over your competition should you be a young adapter.