India makes up about 20% from the world’s cellular phone subscribers. New data from GSMA states that India could be the fastest growing mobile market in the world between now as well as the year 2020. India houses 20% of all cellphone subscribers using a further half a billion new smartphone users expected in the following three years.
The requirement for more cellular phone data, power and features is ever-present across all regions, with the Indian market being no exception. Consumer needs have changed with an unexpectedly fast rate. The rapid adoption of smartphones has led to unexpected demand for high-powered devices which exceed the manufacturing infrastructure of India. Smartphone demand exceeds supply, with 26.5 million shipped to India from April to June 2015. An archive-breaking number up 44% from the 18.4 million units shipped in the same period in 2014. Worldwide smartphone sales in 2016 fell to single digits the first time ever as outlined by Gartner, India’s market has bucked this trend, with a 29% increase in 2016, utilizing the world’s fastest growing market to a staggering 22% prior to market average. While the necessity for high-end smartphones will continue to excel, best phone under 30000 have hit a steady decline. This can spell bad news for local feature phone manufacturers, although the paradigm shift as a whole may benefit the telecoms industry in the nation.
The last year has seen an amazing shift which has taken analysts and industry experts by surprise. Data from Q3 2015 forecasted that India would overtake the united states in proportions of market by 2017. By February, reports emerged that India had already surpassed the united states and cemented itself because the second largest market, by using a 15% increase in Q4 2015. With established smartphone markets starting out stabilise, India continues to exceed boundaries featuring its rapid adoption. A recentstudy learned that “India will grow nearly 5 times faster compared to the world’s largest smartphone market China, where growth has decelerated.” China continues to be the established world leader in the mobile market for quite some time, with saturation being reached. As a result oversaturation, Chinese manufacturers are capitalising on the Indian opportunity, with companies like Xiaomi and Huawei investing in to the region.
Smartphones are proving as a primary device for enabling a digital world in the region. Not simply have ended 50 % of internet users solely mobile, nearly 60% of users accessed the internet for that first mob1e on his or her mobile phones – a precise contrast to many other countries, where desktop and laptop are the initial devices used. Mobile venture capitalist Benedict Evans recently said, “For countless thousands of people, cellphones are not just their first computer but their first electrical device for any kind”. It has never been more connected to a market than India, where multiple generations are introduced to the connected world solely through mobile phones.
Fuelled by growing smartphone penetration and also the evolving mobile payment infrastructure landscape, the Indian mobile gaming industry, currently estimated at $200 million, will be all set to breach the billion-dollar mark to reach $3 billion by 2019 as outlined by a recent study.
India comes from beneath the radar in recent times, establishing itself rapidly as the largest mobile markets on the planet. A report released in 2015 estimated that India’s marketplace for mobile commerce would expand from $2 billion in 2014 to $19 billion by 2019, using a large part of this from mobile gaming. “Mobile gaming is taking off in India with 2.5 billion game downloads during the last one year. In the 20 apps that are downloaded by smartphone users throughout the first month of purchase, five are games.”